A Seven star Luxury Condominium - Another option for billionaires .
February 8th, 2010If you have ever gone down the NH 8 from Delhi, you could not have missed this project. Its left flank literally forms the border between Delhi and Haryana. Behind the project, and on the other side of the Delhi border, is the Rajokri Green Belt that is a part of the Aravalis. To its right are the DLF developments. While the DLF developments are chock-a-block, only 26 acres of this 150-acre township have been developed so far.
According to the CMD of this company, barring the existing commitments to customers, the company is in no hurry to develop the rest of the township. Why? Because the market will not be able to absorb all the apartments here if they were made available in one go. These are super ultra-luxury apartments costing Rs 9 crore at the lowest end and about Rs 11.5 crore at the high end, and we are not talking penthouses yet. Interestingly, their USP is not luxury. Raj Singh Gehlot, chairman and managing director, Ambience Projects and Infrastructure, says that these apartments are about peace of mind, not luxury.
The township is Ambience Island, and this week we look at the latest project that is coming up in it, Caitriona. This is a Greek name, which is the origin for names like Catherine and Katherine, and it means purity that comes after catharsis.
Getting there NH 8 is the only entry and exit road for this project. If you are coming from Delhi, reach the toll plaza on the Delhi Gurgaon Expressway. Keep left as you cross the plaza and make an entry for the Ambi Mall. When you enter the complex, don’t turn for the mall but keep going straight. As you pass the under-construction Kempinski Hotel on your right, watch out for Caitriona signboards. If you are coming from Gurgaon, take a U-turn from just before the toll plaza and come over to the other side of the road. From here you can enter the Ambi Mall and move onwards to Caitriona.
Location advantage
Responding to why this is an ultra-luxury project, Gehlot says, the location demanded it. After all, it is the first project of Gurgaon as you enter from Delhi, and it offers the CEOs of Gurgaon an opportunity to move closer to their workplaces and still be near enough to their social life in Delhi. And, while it is almost adjacent to the domestic and international airports, this site is not below the flight path of planes landing and taking off from the runways. Also, the site is a long rectangular piece that touches the NH 8 only for entry and exit. The highway-facing areas have been made into the Ambi Mall and the residents therefore have all the peace and quiet they have paid for, once they cross over into the residential areas
Slow and steady
The project was launched on 6 October 2006, and so far only 60 apartments of this 9-hole golf course property have been sold. This is not alarming, because, “apartments like these don’t sell like hot cakes,” says Gehlot. He adds that since India is not creating tens of billionaires overnight, the next phase of developments will only be launched when the market demand it. In the meanwhile, the layout of the project has been decided in advance, so that you know exactly what you are buying here. For example, the residents of Lagoon (the existing group housing society) had a clear view of the NH 8 and the adjoining green areas till now. but the site layout had let them know that the mall and Caitriona will cut off their panoramic views.
No secondary market
There are not many brokers in Gurgaon who know a lot about the Caitriona project. The lone broker found inside the Ambience Island, Sanjay Kumar of Rajiv Kumar and Associates said that the project had not entered the secondary market. Gehlot says that in the Lagoon project, only 30 out of the 340 plus apartments have resold. The reason, Sanjay Kumar says, is that investors don’t take to projects of this scale. Simply put, for every instalment paid the investor could buy an apartment anywhere in Gurgaon and exit profitably and easily. With Caitriona, he would be stuck for 3-4 years, that too with a huge amount of money.
Even for Delhi buyers, this apartment is in competition with in-demand areas of south Delhi such as Greater Kailash. And that is also a reason for the slow uptake, says Kumar. Gehlot disagrees with this assessment. He points out that the early Caitriona apartments were sold at Rs 9,000 per sq ft and today they are going for Rs 14,000 per sq ft plus. Therefore, he says, if an investor wants, he can still make an exit now and book good profits. He says that the potential buyers of Caitriona are not staying in Greater Kailash, but perhaps in West End and Malcha Marg, where apartments are selling at around Rs 30,000 per sq ft.
And these apartments, says Gehlot, are standalone low-rises that offer neither the advantages of community living nor the infrastructure benefits such as maintenance and security that are available in a group housing society. “The reason no buyer at Caitriona is looking to offload in the secondary market is because the company has learnt its lessons from its Lagoon project,” says Gehlot. They do a stronger KYC (know your customer) check to ensure that people who buy here are end-users, are not overnight investors. “We have refused sale to many people after interacting with them. In the Lagoon project, there were no such checks,” he adds.
The offer
And what do you get for all this effort? The idea at Caitriona is to offer you fully furnished, ready-to-move-in apartments. For Rs 500 per sq ft (Rs 30-40 lakh) you can have your apartment fitted out exactly like the sample flat. Even without this offer, all apartments come fitted with LCD screens and Bose-equivalent sound systems for each bedroom. The woodwork will include all wardrobes and a mini bar in the living area. Jacuzzi, sauna bath, personal spa are standard fitments. There will be no tiles in this house, not on the floor and not even on the bathroom walls. You only have Italian marble and wood laminate flooring here. You will also have a working telephone connection, Wi-Fi-enabled Internet and a house that has lots of space and lots of views all around. All apartments have a view of the 9-hole golf course, and a few can see the Rajokri Greens as well.
The price
The four-bedroom apartments come in various configurations that offer servant’s rooms and studies and roughly 6,500 sq ft of space. The five-bedroom apartments offer 7,600 sq ft of space, including a study. The penthouses have an extra bedroom and a lounge on the terrace. The starting basic price for apartments is Rs 13,500 per sq ft and the penthouses it is Rs 14,750 per sq ft.
Should you buy
If you have Rs 10 crore to buy a house, you are obviously spoilt for choice. So, if the daily commute from Delhi to your workplace in Gurgaon is taking its toll on you, and if the endless wait at the toll plaza is adding to your woes, or if you own a couple of companies or factories in Gurgaon, go right ahead and buy these apartments. For the others, there are properties in Gurgaon that come for Rs 2-3 crore.
Source : Express India

